Modeling is often considered a glamorous and high-paying career, especially for those who rise to the top of the industry. But just how much do top models actually earn? And who is currently the highest-paid model in 2025?
In this blog, we’ll break down the current list of top-earning models and what it takes to reach the pinnacle of the modeling world. From major campaigns and runway shows to partnerships with the world’s leading brands, find out who is making the most in the modeling industry today.
1. Kendall Jenner: The Top-Earning Model in 2025
For several years now, Kendall Jenner has dominated the list of the highest-paid models, and 2025 is no different. With a reported $40 million in earnings in 2025, Kendall remains at the top of the modeling world.
Why She’s the Highest Paid
Kendall’s success is a combination of her incredible runway presence, social media influence, and high-profile brand collaborations. She is the face of top brands like Chanel, Versace, and Estée Lauder, and her Instagram following of over 200 million gives her substantial earning power through sponsored posts and partnerships. Kendall has also expanded her career into business ventures, contributing to her overall wealth.
Top Campaigns
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Chanel
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Versace
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Estee Lauder
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Longchamp
Diversification of Income
In addition to her modeling career, Kendall has invested in businesses like the 818 Tequila brand, which also adds to her fortune. This diversification is one reason she remains at the top of the list.
2. Gisele Bündchen: A Legendary Career That Keeps Paying
Though Gisele Bündchen officially retired from runway modeling in 2015, she continues to earn significantly, holding on to her position as one of the highest-paid models in the world. In 2025, Gisele is still bringing in around $33 million, a reflection of her long-standing status in the industry.
Why She’s Still on the List
Even after retiring, Gisele still has several lucrative brand partnerships, including her role as a spokeswoman for Chanel, Carolina Herrera, and Rolex. Her endorsement deals, combined with her successful career as an activist and entrepreneur, continue to keep her at the top of the earnings ladder.
Notable Collaborations
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Chanel
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Rolex
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Carolina Herrera
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Arezzo (Brazilian footwear brand)
3. Chrissy Teigen: From Model to Media Mogul
Chrissy Teigen is a model and influencer who has transformed herself into a media mogul. In 2025, she earned $39 million, primarily through her role as a TV personality, cookbook author, and businesswoman. Her modeling work, including collaborations with Swimsuits for All, Becca Cosmetics, and Smirnoff, still plays a significant role in her income, but her brand Cravings by Chrissy Teigen—a line of cookware and food products—has taken her earnings to new heights.
Why She’s So Successful
Chrissy’s career is an example of how models can evolve into multi-faceted entrepreneurs. With her large social media following, Teigen has leveraged her platform to endorse products and brands. Her personality and relatability have made her a favorite among consumers and advertisers alike.
Key Partnerships
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Swimsuits for All
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Smirnoff
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Becca Cosmetics
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Cravings by Chrissy Teigen
4. Bella Hadid: A Rising Star in 2025
Bella Hadid continues to be one of the highest-earning models in 2025, making about $31 million. Known for her edgy look and high fashion presence, Bella regularly walks for the most prestigious designers and luxury brands.
Why She’s Earning Big
Bella’s collaborations with top brands like Dior, Fendi, and Tommy Hilfiger keep her in high demand. She’s also a frequent presence in editorial shoots and runway shows for top designers at Fashion Weeks worldwide. Like her sister Gigi, Bella’s striking features and business acumen have helped her secure a spot among the top earners.
Top Campaigns
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Dior
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Fendi
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Tommy Hilfiger
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Balmain
5. Gigi Hadid: One of the Most Recognized Faces in Modeling
Gigi Hadid has been a household name for years, and her earnings continue to skyrocket in 2025. She made $27 million in 2025, maintaining her spot in the top rankings. Gigi has been a consistent presence in editorial spreads, runway shows, and global brand campaigns for the likes of Versace, Prada, and Reebok.
Why She’s So Successful
Gigi’s versatility as a model allows her to seamlessly transition between high fashion and commercial modeling. With her powerful presence on social media and her ability to connect with brands, Gigi is a prime example of a model who’s successfully managed her career beyond just runway walks.
Top Collaborations
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Prada
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Versace
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Reebok
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Tommy Hilfiger
6. How Do Models Reach the Highest-Paid Levels?
It’s no secret that earning a spot among the highest-paid models requires more than just good looks. The most successful models combine their talent, business savvy, and ability to adapt to an ever-changing industry. Here’s how they do it:
a) Diversifying Income Streams
Many top models, like Kendall Jenner and Chrissy Teigen, use their modeling career as a springboard to other business ventures—whether that’s a product line, TV career, or brand ambassador deals. Diversification is one key to sustained earnings.
b) Brand Partnerships
Top models build relationships with high-paying, long-term brand partners. These collaborations often go beyond photoshoots and runway shows, allowing models to earn revenue through endorsements, product collaborations, and social media promotions.
c) Building a Personal Brand
Models who successfully build and maintain their personal brands—through social media, public appearances, and brand affiliations—are more likely to attract high-paying opportunities. Gisele Bündchen, for example, has leveraged her public persona and eco-conscious image to remain a top earner.
Conclusion
The highest-paid models in 2025, such as Kendall Jenner, Gisele Bündchen, and Chrissy Teigen, have reached the pinnacle of their careers not only through their modeling talent but by diversifying their income and building their personal brands. Whether it’s through high-profile campaigns, collaborations with top designers, or business ventures, these models have mastered the art of making money both on and off the runway.
If you want to stay updated on the latest in the modeling industry or learn how to kickstart your own career, visit Thelyvora.com—the global professional talent network connecting models with top agencies, casting professionals, and recruiters.
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