Can I Start Modeling at 40? Breaking Industry Myths in 2025

Many people wonder, “Can I start modeling at 40?” The good news is: absolutely, yes! The modeling industry in 2025 is more diverse than ever, and opportunities for mature talent are growing across fashion, commercial, and lifestyle niches.

At Thelyvora, we connect models of all ages — from teenagers to seniors — with agencies, recruiters, and casting directors worldwide.

Why Modeling After 40 Works in 2025

Brands today want realistic, relatable, and diverse faces. From healthcare campaigns to fashion catalogs, audiences connect better with models who reflect their own lives. This shift has created strong demand for models aged 30, 40, 50, and beyond.

Types of Modeling Careers at 40

1. Commercial Modeling

   • Print ads, catalogs, lifestyle brands

   • Everyday, relatable looks are preferred

2. Plus-Size Modeling

   • Expanding opportunities for diverse body types

   • Women and men over 40 are in high demand

3. Fitness Modeling

   • Healthy, active adults over 40 inspire audiences

   • Popular in sportswear, wellness, and lifestyle campaigns

4. Senior/Mature Modeling

   • Roles in healthcare, financial services, and travel ads

   • Models in their 40s, 50s, and 60s are actively booked

Steps to Start Modeling at 40

1. Build a Portfolio – Create natural, professional photos to showcase your look.

2. Define Your Niche – Commercial, lifestyle, plus-size, or fitness.

3. Network Online – Platforms like Thelyvora connect you with global opportunities.

4. Apply to Agencies – Many agencies now accept mature talent.

5. Stay Professional – Be reliable, consistent, and confident.

Success Stories of Models Over 40

• Many actors, influencers, and professionals have transitioned into modeling later in life.

• Mature models often land brand campaigns because of their relatable appeal.

• The industry values authenticity and confidence — two traits that often grow stronger with age.

Conclusion

So, can you start modeling at 40? Definitely! The industry no longer revolves only around teenagers and twenty-somethings. In 2025, models in their 40s are thriving in commercial, lifestyle, plus-size, fitness, and even fashion niches.

If you’re ready to take the leap, join Thelyvora — your trusted global platform for modeling, film, and entertainment opportunities at any age.