How Much Do Models Earn in USA? A Complete Guide for 2025

Modeling is one of the most glamorous professions in the entertainment and fashion industry, but behind the spotlight lies a common question: how much do models earn in the USA? Whether you’re an aspiring model or an agency recruiter, understanding the earning potential is essential for making informed career decisions.

At Thelyvora, we connect models, photographers, casting professionals, and recruiters on a single trusted platform — making it easier for you to find opportunities that match your goals.

Average Model Salaries in the USA

The income of a model in the United States varies widely depending on factors such as experience, niche, and location.

• Fashion Models: On average, fashion models earn between $30,000 and $70,000 per year. Top-tier runway models in New York, Los Angeles, or Miami can earn six figures annually.

• Commercial Models: Commercial models working in advertisements, product campaigns, or lifestyle shoots typically make $25–$150 per hour.

• Freelance Models: Independent models may earn anywhere from $100 to $10,000 per project, depending on the client and project scale.

• Supermodels: Elite models signed with global agencies can earn millions annually, often supplemented by endorsements and brand deals.

💡 According to the U.S. Bureau of Labor Statistics, the median annual pay for models in 2024 was around $31,920, but the top 10% earned significantly more.

Factors That Influence a Model’s Income

1. Experience & Reputation – Established models with proven portfolios command higher rates.

2. Location – Cities like New York, Los Angeles, and Miami offer more opportunities and better pay compared to smaller markets.

3. Type of Work – Editorial shoots often pay less but build prestige, while commercial work usually pays more.

4. Agency Representation – Models signed with reputable agencies or platforms like Thelyvora gain access to high-paying opportunities.

5. Digital Presence – Social media following can increase market value, as brands seek influencers with engagement.

Highest-Paying Modeling Niches

• Runway Modeling – Top fashion weeks bring prestige and high rates.

• Commercial & Advertising – Big brands pay significantly for global campaigns.

• Fitness Modeling – With the health industry booming, fitness models are in demand.

• Luxury Brand Modeling – Luxury labels often pay premium rates for exclusive faces.

How Models Can Boost Their Earnings

If you’re serious about increasing your modeling income, consider these steps:

• Build a Professional Portfolio – A strong portfolio opens doors to international gigs.

• Network Globally – Join trusted platforms like Thelyvora to connect with casting directors, recruiters, and agencies worldwide.

• Diversify Your Work – Don’t limit yourself to one niche; explore commercial, fashion, fitness, and influencer opportunities.

• Stay Updated with Trends – The modeling industry is evolving with technology, AI, and social media.

Conclusion

So, how much do models earn in USA? The answer depends on experience, niche, and opportunities. While the average salary is around $30,000–$70,000 annually, the potential for growth is limitless — especially for models who network globally, diversify their portfolios, and align with the right agencies.

If you’re ready to take your modeling career to the next level, join Thelyvora today — the global professional talent network for film, fashion, and entertainment.