In the past, the modeling industry was known for favoring youth, with many aspiring models starting their careers in their teens or early twenties. But today, the industry is evolving, and the idea that you can’t start modeling at 40 is quickly becoming outdated. In fact, mature models are increasingly in demand, and there’s a growing market for models who represent real life—with age, experience, and personality.
If you’ve ever wondered whether you can pursue a modeling career at 40, this blog will explore why age is no longer a barrier and how you can thrive in this exciting industry.
1. Is 40 Too Old to Start Modeling?
No, 40 is not too old to start modeling! In fact, many models have begun their careers much later in life. The industry is evolving to include more age diversity, and the demand for models who represent a broader range of ages, body types, and ethnicities is growing.
There’s a rising trend of mature models who are breaking through the traditional “youth-centric” standards of modeling. Designers, photographers, and brands are increasingly looking for models who represent authenticity and real life, and this includes showcasing models of different ages, including those in their 30s, 40s, 50s, and beyond.
Aging Gracefully in Fashion
Brands are beginning to recognize the value of showcasing older models. Fashion magazines, advertisements, and runway shows are starting to feature mature models more prominently, particularly as the industry moves toward a more inclusive and realistic portrayal of beauty.
While youthful models are still often sought after for runway and high-fashion campaigns, many areas of modeling, including commercial modeling, lifestyle shoots, and e-commerce campaigns, are embracing models of all ages.
2. The Growing Demand for Mature Models
The idea that models must be young to succeed is changing rapidly. Older models (including those in their 40s and beyond) are becoming highly sought after in various niches, especially as the demographic of consumers becomes more diverse.
a) Commercial and Lifestyle Modeling
In commercial modeling and lifestyle campaigns, there’s an increasing demand for realistic models who resonate with a broader audience. Since these ads often depict real-life situations, brands want to show models that their customers can relate to—people who look like them, dress like them, and are in similar life stages.
This opens up huge opportunities for models in their 40s to work with brands that want to show mature beauty and experience. Whether it’s for clothing lines, health products, or even home goods, the demand for models who reflect real-life experiences is growing.
b) Plus-Size and Body Positivity
The rise of the body positivity movement has also led to an increased demand for mature models, especially those in plus-size modeling. Many consumers are eager to see models who are not just young and thin, but models of all ages, shapes, and sizes. Plus-size brands are embracing diversity, and older models can be seen representing these brands in campaigns, showcasing beauty at any age.
c) E-Commerce Modeling
E-commerce modeling is another area where older models can thrive. As online shopping continues to dominate, brands are looking for models who represent the real customer. Since e-commerce sites cater to a broad demographic, having older models in product photos is becoming more common, as brands want to reach consumers in their 30s, 40s, and 50s.
Many fashion brands now use models over 40 to promote their lines, especially for clothing and products aimed at mature consumers.
3. Advantages of Modeling at 40
There are several reasons why starting a modeling career at 40 can actually be an advantage in today’s industry:
a) Confidence and Maturity
At 40, you likely have a higher level of self-assurance than you would have had in your 20s. Confidence is one of the most important traits for a model, and your life experience can translate into a more professional, authentic presence in front of the camera or on the runway.
b) Life Experience
Older models often have the ability to tell a story through their expressions and poses. Your life experience, whether as a parent, professional, or in any other aspect of life, gives you a unique perspective that can be incredibly valuable in the modeling world. You can appeal to a wide variety of clients who want to connect with people who reflect their own experiences.
c) Representation and Diversity
One of the main reasons the industry is embracing models of all ages is the demand for diversity. Consumers want to see a more inclusive range of models in media and advertisements. By becoming a model at 40, you are contributing to a movement toward a more realistic portrayal of beauty, something that resonates with people across the world.
4. How to Start Modeling at 40
If you’re ready to pursue a modeling career at 40, here are some tips to get you started:
a) Build Your Portfolio
The first step is to create a professional modeling portfolio. You can do this by collaborating with local photographers or hiring a professional agency to help showcase your strengths. Whether you’re interested in commercial, lifestyle, or e-commerce modeling, having a solid portfolio is key.
b) Sign with an Agency
Look for modeling agencies that specialize in mature models or those that emphasize diversity in their rosters. A reputable agency will help you find the right gigs, set up casting calls, and negotiate contracts.
c) Stay in Shape
While you don’t need to have a perfect body to model at 40, maintaining good health and staying in shape is important for many types of modeling. Focus on overall wellness, and keep your skin, hair, and fitness levels up to par. This will ensure that you look your best in front of the camera.
d) Network and Build Your Brand
Leverage social media to showcase your look, personality, and confidence. Platforms like Instagram have become key tools for models to gain exposure and attract potential clients or agencies. Building your personal brand and creating a following can open doors for opportunities.
5. How Thelyvora Can Help You Start Your Modeling Career
If you’re looking to get started in modeling at 40, Thelyvora offers a global platform for models of all ages to find opportunities with top agencies and casting professionals. Whether you’re interested in commercial modeling, lifestyle campaigns, or e-commerce, Thelyvora.com is a great place to create a professional portfolio and connect with clients looking for models of all ages.
Join the Thelyvora community today and start your journey as a mature model! For questions or further information, reach out to us at info@thelyvora.com